Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."
-Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek
"Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America."
- Edward Jay Epstein, author of The Big Picture"
In the digital age, blogs control the news—and Ryan Holiday knows how to control the blogs. He dove into a PR career at nineteen, creating wildly successful and infamous campaigns for American Apparel and bestselling authors such as Tucker Max.
Ryan soon realized others were using the same tactics to manufacture news stories, affect stock prices, and shape elections. Now he exposes how:
- Publicists plant fake stories online, then turn them into real news.
- Desperate bloggers conspire with marketers to mislead readers and generate millions of page views.
- Elite media use blogosphere buzz to cover stories without journalistic merit.
Holiday is no media critic; he's an active insider, blowing the lid off the modern media system.
RYAN HOLIDAY is a media strategist whose clients have included bestselling authors Tucker Max and Robert Greene, several multiplatinum musicians, and fashion provocateur Dov Charney. As the director of marketing at American Apparel, he crafted some of the company's most successful product launches and controversial online advertising campaigns.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.