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The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.
About the Author
Alex Marland is professor of political science at Memorial University in Newfoundland and Labrador and author or editor of several books, including Whipped: Party Discipline in Canada. Thierry Giasson is professor of political science and director of the Groupe de recherche en communication politique at Université Laval in Québec and also the author or editor of many books on Canadian politics.